After all, it is simply another variety of bringing notoriety for your product/provider, ie, like a statement. However, I think some sectors benefit more from it than others. My sector, freelance writing, is notoriously low paying. Advertisers pay less for ad word campaigns and for items and amenities than say, for instance, a tech oriented sector. A programmer selling an e book approximately programming might probably make more money from a Google Adwords campaign than I do because: a it is a web savvy product and his niche is more comfortable on-line than mine freelance writers; b case find out about answer style as a whole includes better priced merchandise than case study solution freelance writing sector; and c case find out about solution “comfortability” of this sector buying on-line is better than mine. 10,000 more reasons could be given for 10,000 more niches, but case find out about solution “hard technology” niches eg, tech, drugs, engineering, etc. Vice President of E commerce at Deseret Digital Media. Worked in case look at solution digital market for almost 10 years, with a whole lot of directive roles at Franklin Covey, eBags, and DDM. Has seen gigantic achievement with branding, advertising method, retail partnerships, acquisitions, and product advancement. Independent advisor, inner most investor, and entrepreneur. CEO of Experticity, which offers SaaS, equipment, and analytics to enhance retail gross sales. Former President of Ancestry.